Tent sales, giveaways keep customers in these stores

September 2006
Furniture/Today;9/11/2006, Vol. 31 Issue 2, Special Report p23
Trade Publication
The article reports on the highlights of a panel discussion on "Furniture promotions that sizzle". Panelists discussed their ideas on how to build a business at a time when many in the furniture industry are struggling. Phil Fortino, owner of Fortino's Total Home, explained his the concept of his company's Customer Appreciation promotion. Dan Crain, owner of the Appliance and Furniture Mart, discussed the success of his company's twice-a-year tent sale.


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