TITLE

McDonald: Good marketing taps into values

AUTHOR(S)
Engel, Clint
PUB. DATE
September 2006
SOURCE
Furniture/Today;9/11/2006, Vol. 31 Issue 2, Special Report p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Kelly McDonald of McDonald Marketing's seminar at the AVB/Brand Source conference in Las Vegas, Nevada on marketing to various demographic groups. She provides marketing tips, including recognizing the forms of diversity and understanding the priorities and values of each group. She suggests several ways to tap into the Hispanic market's values, including building infrastructures and identifying what the customers want and giving it to them.
ACCESSION #
22316531

 

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