High-end maker I.M. David marketing 4 separate lines

Combs, Health E.
September 2006
Furniture/Today;9/11/2006, Vol. 31 Issue 2, p14
Trade Publication
The article reports that high-end case goods manufacturer, I.M. David Furniture has adopted a plan to sell its brands through four marketing divisions, namely I.M. David, C.R. Joseph, Contract Workshop and Irving Martin. National Sales manager Doug Stambaugh explains that the C.R. Joseph and Contract Workshop lines have existed before and were reintroduced in spring. The company aims to build brand awareness and increase sales. INSET: Untitled.


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