TITLE

High-end maker I.M. David marketing 4 separate lines

AUTHOR(S)
Combs, Health E.
PUB. DATE
September 2006
SOURCE
Furniture/Today;9/11/2006, Vol. 31 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that high-end case goods manufacturer, I.M. David Furniture has adopted a plan to sell its brands through four marketing divisions, namely I.M. David, C.R. Joseph, Contract Workshop and Irving Martin. National Sales manager Doug Stambaugh explains that the C.R. Joseph and Contract Workshop lines have existed before and were reintroduced in spring. The company aims to build brand awareness and increase sales. INSET: Untitled.
ACCESSION #
22316267

 

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