Getting personal

Vargas, Susan
September 2006
Pharmaceutical Representative;Sep2006, Vol. 36 Issue 9, p57
The article profiles Lyn Adanich, a sales specialist of New Jersey based Esprit Pharma. She believes that the most important aspect in business is the customer because there is no job without customers. She says that unlike doctors, a lot of pharmaceutical representatives don't want to share their lives. During her nine years in pharmaceutical sales, Adanich has a number of awards. She believes that quotas, which are given to sales executives to achieve, are important.


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