Par Wars

Jackson, Kathy; Lico, Nick
August 1999
Automotive News;8/23/1999, Vol. 73 Issue 5834, pAM12
Trade Publication
Focuses on automobile companies' prioritization of golf in their event marketing spending. Estimated annual spending on golf sponsorships; Description of golf as the ultimate in integrated marketing; Sales impact of golf sponsorships; Women's events. INSETS: At Buick, it's a brand;Charities benefit, too.


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