Group helps industry target an emerging multicultural audience

Jackson, Kathy
August 1999
Automotive News;8/23/1999, Vol. 73 Issue 5834, pAM2
Trade Publication
Reports on the American Advertising Federation's formation of the business practices review committee to come up with principles that may help advertisers understand the size and buying power of the multicultural market and how to make investments in that area. Leading role of the automobile industry in making adjustments.


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