TITLE

Group helps industry target an emerging multicultural audience

AUTHOR(S)
Jackson, Kathy
PUB. DATE
August 1999
SOURCE
Automotive News;8/23/1999, Vol. 73 Issue 5834, pAM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the American Advertising Federation's formation of the business practices review committee to come up with principles that may help advertisers understand the size and buying power of the multicultural market and how to make investments in that area. Leading role of the automobile industry in making adjustments.
ACCESSION #
2229491

 

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