Superheroes add pizzazz to Mac & Cheese

February 1998
Marketing News;02/16/98, Vol. 32 Issue 4, p10
Trade Publication
This article reports that DC Comics Inc. and Kraft Food Inc. entered into a licensing agreement recently which pairs Macaroni & Cheese with comic book Super Heroes. The product features pasta in the shapes of the eight super heroes' logos--Superman, Wonder Woman, Batman, Robin, Batgirl, Green Lantern, Aquaman and The Flash. Each packages features one of three lead characters, with bios of the super heroes on the back. Multipacks of the product include a free DC comics book along with a subscription offer. In addition, DC Comics-branded POP displays will support the product in grocery stores in the U.S.


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