TITLE

Ford will piggyback pickup ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/23/1999, Vol. 73 Issue 5834, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Ford Division's advertising campaign for its pickups and sport-utilities. Pickups' emphasis on `Ford Country'; `Ford Outfitters' for sport-utilities; Media buy.
ACCESSION #
2229448

 

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