TITLE

Grilling the `firebreathers'

AUTHOR(S)
Connelly, Mary
PUB. DATE
August 1999
SOURCE
Automotive News;8/23/1999, Vol. 73 Issue 5834, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategy of Ford Division's truck group to understand better its own customers and buyers of competitive markets. Consumer feedback; Quizzing of truck owners.
ACCESSION #
2229442

 

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