TITLE

HOW YAHOO! WON THE SEARCH WARS

AUTHOR(S)
Stross, Randall E.
PUB. DATE
March 1998
SOURCE
Fortune;3/2/1998, Vol. 137 Issue 4, p148
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Considers the changes in Yahoo! from its beginnings as an Internet search site to its becoming the next America Online. The history of the company and the story on its founders Jerry Yand and David Filo; The influence of Yahoo! as a Website; The flawless marketing of Yahoo!; The number of people who visit the Website in a month; The role of Tim Koogle; The advertising campaigns that distinguish it form the competition.
ACCESSION #
222686

 

Related Articles

  • Click till you drop. Krantz, Michael; Cole, Patrick E.; Cole, Wendy; Dowell, William; Pascual, Aixa M.; Jackson, David S. // Time International (South Pacific Edition);7/20/1998, Issue 29, p40 

    Reports on how electronic commerce is expanding in the late 1990s. Advantages of electronic commerce; Concerns of privacy issues; Economic statistics; Plans of Jerry Yang and David Filo on expanding their Yahoo! search engine to include more electronic commerce features.

  • Click till you drop. Krantz, Michael; Cole, Patrick E.; Dowell, William; Pascual, Aixa M.; Jackson, David S. // Time;7/20/1998, Vol. 152 Issue 3, p34 

    Reports on how electronic commerce is expanding in the late 1990s. Advantages of electronic commerce; Concerns of privacy issues; Economic statistics; Plans of Jerry Yang and David Filo on expanding their Yahoo! search engine to include more electronic commerce features.

  • How a Virtuoso Plays the Web. Schlender, Brent // Fortune;3/6/2000, Vol. 141 Issue 5, pF-79 

    Profile Jerry Yang, co-founder of Yahoo. Why neither he nor co-founder David Filo wanted to run the company themselves; Background of Yang's education; How Yang and Filo started Yahoo at Stanford University; Selection of Mike Moritz as venture capitalist and Tim Koogle as chief executive officer.

  • Surfers, step right up! Levy, Steven; Stone, Brad; Tanaka, Jennifer; Bensko, Jennifer // Newsweek (Pacific Edition);05/25/98 (Pacific Edition), Vol. 131 Issue 21, p42 

    Focuses on the Internet company Yahoo!, which was started by David Filo and Jerry Yang. The importance of being a well-known brand; The Web service known as portal; Background of the company, including venture capital from Michael Moritz of Sequoia Capital; Mention of competitors, such as...

  • Surfers, step right up! Levy, Steven; Stone, Brad; Tanaka, Jennifer; Bensko, Jennifer // Newsweek;5/25/1998, Vol. 131 Issue 21, p74 

    Focuses on the Internet company Yahoo!, which was started by David Filo and Jerry Yang. The importance of being well-known brand; The Web service known as portals; Background on the company, including venture capital from Michael Moritz of Sequoia Capital; Mention of competitors, such as...

  • Surfers, step right up! Levy, Steven; Stone, Brad; Tanaka, Jennifer; Bensko, Jennifer // Newsweek (Atlantic Edition);05/25/98 (Atlantic Edition), Vol. 131 Issue 21, p50 

    Focuses on the Internet company Yahoo!, which was started by David Filo and Jerry Yang. The importance of being a well-known brand; The Web service known as portal; Background of the company, including venture capital from Michael Moritz of Sequoia Capital; Mention of competitors, such as...

  • Yahoo!'s secret weapon. Deutschman, Alan // GQ: Gentlemen's Quarterly;Oct99, Vol. 69 Issue 10, p158 

    Discusses the success of Yahoo! Inc., founded by Dave Filo and Jerry Yang in 1995. Daily hits for the Yahoo! portal and search engine; Yahoo! as a truly global media company; Personal net worth of File and Yang; Value of company stock; Study by Media Matrix showing that Yahoo! is second to...

  • EMPLOYEE NO. 5 AT YAHOO.  // Newsweek (Pacific Edition);03/27/2000 (Pacific Edition), Vol. 135 Issue 13, p54 

    Interviews Yahoo Inc. vice president and editor-in-chief Srinija Srinivasan. Biographical details; Highlights of Srinivasan's academic career at Stanford University, including her study of Japanese; Her friendship with Yahoo founders Jerry Yang and David Filo, who hired her as their fifth...

  • Companies that have created media jargon. Weiner, Richard // Public Relations Tactics;Jul2007, Vol. 14 Issue 7, p4 

    The article presents a corporate profile for Yahoo! Inc. in Sunnyvale, California. The company was established in 1994 by David Filo and Jerry Yang, who met when they were both graduate students at Stanford University. The company is one of the world's most trafficked Internet portals and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics