TITLE

Retailers hop on 'proprietary brand' train

AUTHOR(S)
Sloan, Carole
PUB. DATE
September 2006
SOURCE
Furniture/Today;9/4/2006, Vol. 31 Issue 1, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author reflects on the new trend of retailers opting for marketing proprietary merchandise. She holds, that a number of retailers are banking on brands and brand names either named on them or on celebrities. Proprietary merchandise is said to give the retailers an advantage to magnify prices and margins. The disadvantage is that the design, production, distribution and marketing burden lies on the retailer.
ACCESSION #
22256371

 

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