HomeMart concept shatters the mold

Barnes, Marc
September 2006
Furniture/Today;9/4/2006, Vol. 31 Issue 1, p12
Trade Publication
The article features the setting up of the company HomeMart Furniture in June 2006, that adopted the concept of 'space selling.' It presents that the store space would be leased to furniture manufacturers by charging a fixed price and a percentage in sales. It also adds that the prices would be fixed by the manufacturers and the sales associates with personal digital assistance (PDA) would share product information with the consumers. Every activity in the organization is paperless and wireless.


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