Hot lines help Simmons

Perry, David
September 2006
Furniture/Today;9/4/2006, Vol. 31 Issue 1, p1
Trade Publication
The article features new product lines by the bedding business enterprise Simmons, based at Atlanta. It presents that various product lines were developed after thorough research and testing, to meet specific consumer needs. The new introductions include, a high-end Beauty-rest line, a revamped Back-Care line, and an all-natural latex bedding line, and others. It adds that, after an effort to meet the consumer needs, the new models attracted the retailers to increase the sales of the firm.


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