TITLE

How Much Is Your Customers' Trust Worth?

AUTHOR(S)
Petouhoff, Natalie; Johnson, Brian
PUB. DATE
September 2006
SOURCE
CRM Magazine;Sep2006, Vol. 10 Issue 9, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the threat posed by data theft to the privacy of customer relationship management data. Betsy Broder of the U.S. Federal Trade Commission (FTC) cites that data theft is more profitable than illegal drug trafficking in the recent times. The FTC has fined data broker ChoicePoint by $15,000 million for compromising consumer records. Data theft has also invaded the cellular telephones and personal digital assistant market.
ACCESSION #
22252221

 

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