Site Meets Solution: A Modern Love Story

Sebor, Jessica
September 2006
CRM Magazine;Sep2006, Vol. 10 Issue 9, p44
Trade Publication
The article relates the success of electronic-retailer catering service My Wedding Favors in adopting the Dynamic Targeting solution by Kefta, provider of online marketing solutions. My Wedding Favors started in January 2004 as a project of husband and wife Brad and Jennifer Fallon. The caterer's success is attributed to organic traffic search. My Wedding Favors has also managed to test different banners and promotional links to gauge customer response.


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