TITLE

THE COMPLEAT TRAVELER

AUTHOR(S)
Britt, Phillip
PUB. DATE
September 2006
SOURCE
CRM Magazine;Sep2006, Vol. 10 Issue 9, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the adoption of an active data warehousing (ADW) system by travel agency Travelocity in the U.S. The firm has sought a new system with greater scalability and customer relationship management capabilities that would allow it to use an ADW marketing effort to offer new promotions. Active data warehousing uses tactical queries to support right-time decisions. The company chose Teradata CRM, Teradata Database V2R5.1 and Teradata Tools and Utilities 7.1 for the system.
ACCESSION #
22252217

 

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