Britt, Phillip
September 2006
CRM Magazine;Sep2006, Vol. 10 Issue 9, p43
Trade Publication
The article focuses on the adoption of an active data warehousing (ADW) system by travel agency Travelocity in the U.S. The firm has sought a new system with greater scalability and customer relationship management capabilities that would allow it to use an ADW marketing effort to offer new promotions. Active data warehousing uses tactical queries to support right-time decisions. The company chose Teradata CRM, Teradata Database V2R5.1 and Teradata Tools and Utilities 7.1 for the system.


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