TITLE

Five Keys To Your CRM Success

PUB. DATE
September 2006
SOURCE
CRM Magazine;Sep2006, Vol. 10 Issue 9, Special section p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses several concepts to achieve success in customer relationship management (CRM) for small- to medium-sized businesses. It cites that companies should develop a clear CRM vision in order to organize strategy and corresponding infrastructure. It enumerates the basic strategies for successful customer-centric businesses such as extending the depth and breadth of customer relationships. It advises not to invest in another CRM technology infrastructure due to costs.
ACCESSION #
22252209

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics