TITLE

fever pitch

AUTHOR(S)
Ellison, Carol
PUB. DATE
September 2006
SOURCE
CRM Magazine;Sep2006, Vol. 10 Issue 9, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the effectiveness of viral marketing in promoting brands and businesses. A survey conducted by Sharpe Partners has found that humor is the key to viral marketing. Viral marketing and its ability to generate rumors around brands can make unknown companies or parties popular and put the names of their products on the tongues and in the electronic mail boxes of millions people in just a short span of time. Book author Martin Lindstrom cites that venues such as posters and bumper stickers are a large part of the viral marketing. INSETS: before you spread the word;b2b viral marketing how-to.
ACCESSION #
22252207

 

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