TITLE

My Space Cadets

AUTHOR(S)
Sebor, Jessica
PUB. DATE
September 2006
SOURCE
CRM Magazine;Sep2006, Vol. 10 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the potential of the social networking Web site MySpace.com to provide success for business enterprises that advertise their products on the site. The site garnered 4.46% of all online visits in a measurement of Internet traffic which make it the most highly visited site. MySpace.com also allows advertisers to gain a large amount of information about individuals who are interested with their products. Among the factors that could possibly affect MySpace marketing are the security and clutter issues that it is facing.
ACCESSION #
22252204

 

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