TITLE

BAT fixing deal with nightclub

PUB. DATE
January 1999
SOURCE
Marketing Event;Jan1999, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reveals that the British American Tobacco (BAT) is negotiating a marketing deal with Great Britain's Ministry of Sound to promote its brands in clubs in China, Russia and Eastern Europe. Benefit of the deal; Sponsorship of BAT.
ACCESSION #
2222870

 

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