TITLE

IBM centralises shows from US

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 1999
SOURCE
Marketing Event;Jan1999, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the plans of IBM Corp. to consolidate all its exhibition space buying activity from its United States (US) headquarters. Benefit of the move; Issue on the appointment of the US agency GP Johnson.
ACCESSION #
2222866

 

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