The big GAIN

Phillips, Bob
August 2006
Progressive Grocer;8/1/2006, Vol. 85 Issue 11, p60
Trade Publication
The article looks at the profitability of the Super Bowl football event for supermarket operators in the U.S. According to the American Institute of Food Distribution, the Super Bowl is second only to Thanksgiving Day as the top annual one-day food consumption event. The average at-home party is attended by at least 15 people, providing plenty of opportunity to drive sales for a number of key supermarket categories, including beer, soda, snacks/dips, prepared meals, delicatessen and meat.


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