Proof positive

Hurst, Richard
August 2006
Progressive Grocer;8/1/2006, Vol. 85 Issue 11, p54
Trade Publication
The article focuses on the alcoholic beverage industry in the U.S. According to ACNielsen, Alcoholic spirits sales were up 8.3 percent for the 52 weeks ending January 14, 2006, while volume sales for the same period showed a 5 percent increase. These improvements are reflections of the continuing trading up or the so-called premiumization occurring within the beverage alcohol category. Another factor contributing to spirits' growth is enhanced marketing activity.


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