TITLE

Proof positive

AUTHOR(S)
Hurst, Richard
PUB. DATE
August 2006
SOURCE
Progressive Grocer;8/1/2006, Vol. 85 Issue 11, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the alcoholic beverage industry in the U.S. According to ACNielsen, Alcoholic spirits sales were up 8.3 percent for the 52 weeks ending January 14, 2006, while volume sales for the same period showed a 5 percent increase. These improvements are reflections of the continuing trading up or the so-called premiumization occurring within the beverage alcohol category. Another factor contributing to spirits' growth is enhanced marketing activity.
ACCESSION #
22217384

 

Related Articles

  • SHAKEN NOT STIRRED.  // Checkout;May2008, Vol. 34 Issue 5, p61 

    The article explores the condition and performance of the white spirits market in Ireland as of 2008. It says that the market has enjoyed continued growth in sales in recent years and is the largest sector in the spirits market, accounting for 44% of total spirit sales in the Republic of Ireland...

  • Alcohol industry takes advertising off airwaves and gets bigger marketing bang per buck ...  // Addiction Letter;May92, Vol. 8 Issue 5, p8 

    Focuses on the alcohol industry's diversification of promotional techniques as it takes advertising off the airwaves and sponsors local events in neighborhoods. Music, comedy, sporting events attract people with appropriate demographics for beer advertisers; Sponsorship helps companies don the...

  • Price promos under attack. Hume, Scott; Teinowitz, Ira // Advertising Age;10/19/1992, Vol. 63 Issue 43, p34 

    Reports that alcoholic beverage marketers are joining the fight against retail price promotions. Such promotions are already a sore spot between package-goods marketers and retailers; Everyday low pricing is the slogan of the 1990s; Marketers of premium brands are trying everything to maintain...

  • Comment. Black, Robyn // Morning Advertiser;2/24/2011, Issue 529, p24 

    The author discusses the marketing strategy offering limited edition products that is used by alcoholic drinks firms in Great Britain.

  • Spirit sales continue under pressure, wines enjoy renewed growth. Miller, Hilary S. // Beverage Industry;1994/95 Special Issue Annual Manual, Vol. 85 Issue 9, p30 

    Focuses on the projected growth of the alcoholic beverage industry in the United States for the last quarter of 1994. Increased sales of tequila in the distilled spirits market; Launching of new brands in the industry; Developments at top liquor companies in the United States as of September...

  • Create a new teen tipple.  // Food Manufacture;Jun2003 Supplement, Vol. 78 Issue 6, p17 

    Reports on the market conditions in flavored alcoholic beverages (FAB) in Great Britain. Total sales produced in the country; List of the companies that experiences casualty under the FAB market; Reasons for the failure in the FAB market. INSETS: VODKA BLEND IS JUST THE TOP OF THE...

  • Top of the line taste. Fuhrman, Elizabeth // Beverage Industry;May2006, Vol. 97 Issue 5, p12 

    Focuses on the market of alcoholic beverages in the U.S. Factors that drive the strong performance of spirits in 2005; U.S. spirits sales by volume; Tops spirits by brand.

  • Hard knocks for cider. Chura, Hillary // Advertising Age;9/10/2001, Vol. 72 Issue 37, p8 

    The article reports that hard-cider marketers in the U.S. are hoping to tap into American's third for alternative alcoholic products. However, analysts think that it may be too late for the category that has been negatively affected by the hard lemonades it seeks to emulate. Marketers are...

  • CHINA: Diageo writes down value of Shuijingfang by GBP264m. Wilmore, James // Aroq - Just-Drinks.com (Global News);8/3/2014, p2 

    The article reports on the financial results released by British multinational alcoholic beverages company on August 3, 2014 that included the value of baijiu maker Shuijingfang in China, of which it has a 39.7% stake and the emerging market weakness that has affected the company's performance.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics