Retailing in the age of 'I'

Hawkins, Gary
August 2006
Progressive Grocer;8/1/2006, Vol. 85 Issue 11, p34
Trade Publication
The article discusses several issues on the use of shopper-specific retail marketing by grocery stores in the U.S. Customer relationship management (CRM) systems that do not efficiently automate the offer-generation processes required of individualized retailing on a massive scale is said to be one of the obstacles for the success of individualized marketing programs. The author points out that the abilities of CRM and retail loyalty database systems are inefficient and cumbersome.


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