Atlas Aims To Lift Ad Business

Brown, Karen
September 2006
Multichannel News;9/4/2006, Vol. 27 Issue 35, p22
The article reports on the developments being made by digital marketing technology provider Atlas to the video-on-demand (VOD) advertising business. It has secured an integration deal with VOD systems supplier Concurrent Computer Corp. The first version of a dynamic advertising insertion system is also being created by the firm to allow the changing of commercials connected to programming on demand among advertisers.


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