See Spot Run: Interactive Fare Bows and Wows

Brown, Karen
September 2006
Multichannel News;9/4/2006, Vol. 27 Issue 35, p22
The article reports on the evolution of cable video-on-demand (VOD) service that aims to attract consumers and keep them in tune. One of example of interactive content is the Careers on Demand launched by Time Warner Cable San Antonio that served as an employee recruitment tool. A selection of creative VOD-only offerings is also being developed by Comcast Corp.


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