TITLE

Dr. Raven's Prescription For Youth

AUTHOR(S)
McNamara, Mary
PUB. DATE
September 2006
SOURCE
Multichannel News;9/4/2006, Vol. 27 Issue 35, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on a three-part strategy from Abbe Raven, general manager of A&E Network, to attract young customers to the network. These strategies include the creation of real reality programs, the acquisition of top-flight prime-time shows via syndication and the development of original dramas. After taking action, the network has seen an increase in its ratings among viewers aged 18 to 34.
ACCESSION #
22212808

 

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