Dr. Raven's Prescription For Youth

McNamara, Mary
September 2006
Multichannel News;9/4/2006, Vol. 27 Issue 35, p18
The article reports on a three-part strategy from Abbe Raven, general manager of A&E Network, to attract young customers to the network. These strategies include the creation of real reality programs, the acquisition of top-flight prime-time shows via syndication and the development of original dramas. After taking action, the network has seen an increase in its ratings among viewers aged 18 to 34.


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