Do Booze Ads Drive Youth To Drink?

Teinowitz, Ira
August 2006
Advertising Age;8/28/2006, Vol. 77 Issue 35, p8
Trade Publication
The article deals with the opposition of the alcoholic beverage industry to the findings of a study which suggests that alcohol advertisements influence youth to drink. The study led by Leslie B. Snyder, associate professor of communication science at the University of Connecticut, is being used by critics calling for limits on alcohol ads. But two prominent professors criticized the study and revealed its flaws.


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