TITLE

Advertisers Target Wireless Phones

AUTHOR(S)
Lopez, Ed
PUB. DATE
August 1999
SOURCE
Wireless Week;08/16/99, Vol. 5 Issue 33, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look into the idea of wireless phone commercials. Plans of Spotcast Communications Inc.; Projections of Star*Free; Advantages of precision targeting in wireless advertising.
ACCESSION #
2219435

 

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