TITLE

Measuring up

AUTHOR(S)
Sudhakar, B.; Patil, Sujit M.
PUB. DATE
September 2006
SOURCE
Communication World;Sep/Oct2006, Vol. 23 Issue 5, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that India-based Tata Chemicals Ltd. (TCL) has developed an index to assess the effectiveness of internal communication processes. According to an internal research conducted by TCL, different employees in different work groups and at different hierarchical levels had profound preferences about how they received communications from management. The Communication Effectiveness Index (CEI) tremendously helped the communication team in meeting their internal communication objectives. The first phase of CEI resulted in an increase in employee engagement score on the communication front and the participation levels in organization-wide communication platforms.
ACCESSION #
22178181

 

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