Texting to TV

Marek, Sue
August 2006
Wireless Week;8/15/2006, Vol. 12 Issue 17, p6
Trade Publication
The article focuses on the success of interactive television (TV) through innovative wireless messaging and short-code campaigns in the U.S. Network TV shows have been building loyalty and increasing viewers by developing interactive campaigns that encourage viewer participation. Cyriac Roeding, president of wireless at CBS Digital Media, comments on interactive TV. Among these programs are "Deal or No Deal" and "American Idol."


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