TITLE

FTC clamps down on Geritol

PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Recalls the United States Federal Trade Commission (FTC) decision to uphold requiring affirmative disclosures in advertisements for J.B. Williams Co. Geritol product from 1976. Details of Geritol claims regarding people who suffer from so-called tired blood and those who actually have iron deficiency anemia; Impact of the FTC decision for advertising of drugs.
ACCESSION #
2216503

 

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