TITLE

Y&R picks up innovative U.K. agency for $40 mil

AUTHOR(S)
Wentz, Laurel
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on the merger of Great Britain advertising agencies Rainey Kelly Campbell Roalfe to Young & Rubicam. Details of the deal including financial considerations; Organization of the entity; Plans for Virgin Group; What the companies offer each other.
ACCESSION #
2216502

 

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