TITLE

JWT, Adlink team to measure cable

AUTHOR(S)
Ross, Chuck
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the partnership between J. Walter Thompson USA (JWT) with Adlink to measure cable television network views in Los Angeles, California. JWT joining in the criticism of Nielson diary data ratings; JWT claims that modeling is more accurate than diary data despite lack of exact data for the viewer group with modeling.
ACCESSION #
2216498

 

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