TITLE

Shell takes banner ads to its critics

AUTHOR(S)
Guilford, Dave
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the practice of Shell International, London of featuring banner Internet advertisements on Web sites of its critics to encourage dialogue between activists who criticize human rights and environmental practices. The example of the periodical `Mother Jones'; Other Web sites used; Goal of Shell to explain its position to activists.
ACCESSION #
2216490

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics