TITLE

Drugstores wage a pricey online battle

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on advertising for Internet drug stores. Incentives to get customers to use online drug stores such as free shipping and giveaways; Prices compared to traditional drug stores; Rewards for customer loyalty and guaranteed pricing.
ACCESSION #
2216485

 

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