TITLE

Cohen recasts Sears with 'Good life at a great price.'

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Mark Cohen, executive vice president of marketing at Sears, Roebuck & Co. His background and education; Career highlights; Work with Sears; Direction Cohen would like to take the company.
ACCESSION #
2216484

 

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