TITLE

Latino lifestyle missing from English-language fare

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on television programming options for bilingual Hispanic teenagers and young adults in the United States. Preference of the demographic for television in English; The creation of Si TV, a Latino production company; Other Spanish television programming networks; Apparent minimal industry interest in Spanish-language programming; What lies ahead for Si TV.
ACCESSION #
2216483

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics