By focusing on family, healthcare moves forward

Wagner, Mary
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS16
Trade Publication
Looks at marketing efforts of healthcare and medication for Hispanic Americans in the United States. Insurance coverage of Hispanics; The likelihood of Hispanic families to self-medicate rather than seek a physician; Marketing differences including portrayal of children in advertising; Hispanics as less inclined toward prevention.


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