TITLE

By focusing on family, healthcare moves forward

AUTHOR(S)
Wagner, Mary
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at marketing efforts of healthcare and medication for Hispanic Americans in the United States. Insurance coverage of Hispanics; The likelihood of Hispanic families to self-medicate rather than seek a physician; Marketing differences including portrayal of children in advertising; Hispanics as less inclined toward prevention.
ACCESSION #
2216482

 

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