TITLE

IRI aims to augment Hotline

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Notes the efforts of Information Resource Inc. to recruit and retain Hispanic household in the United States to its Shoppers' Hotline programming. The attempt to balance participants withing key metropolitan areas; High level of customer loyalty among Hispanics.
ACCESSION #
2216481

 

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