TITLE

Marketing to Hispanics

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers marketing strategies aimed at the Hispanic population in the United States. The need for marketers to better address the growing population of Hispanics; Sample advertisements from Proctor & Gamble, General Motors Corp. Chevrolet, Shell Oil Co. and others.
ACCESSION #
2216478

 

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