Marketing to Hispanics

Zbar, Jeffery D.
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, special section pS1
Trade Publication
Considers marketing strategies aimed at the Hispanic population in the United States. The need for marketers to better address the growing population of Hispanics; Sample advertisements from Proctor & Gamble, General Motors Corp. Chevrolet, Shell Oil Co. and others.


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