TITLE

4A's edict on reviews needs reality check

AUTHOR(S)
Agate, Mike
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates guidelines as put forth by the American Association of Advertising Agencies (AAAA) regarding agency reviews. The assertion that AAAA lacks a sense of how advertising agencies operate; Analysis of AAAA criteria for fees, standardization of questionnaire response and other considerations.
ACCESSION #
2216477

 

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