4A's edict on reviews needs reality check

Agate, Mike
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p21
Trade Publication
Evaluates guidelines as put forth by the American Association of Advertising Agencies (AAAA) regarding agency reviews. The assertion that AAAA lacks a sense of how advertising agencies operate; Analysis of AAAA criteria for fees, standardization of questionnaire response and other considerations.


Related Articles

  • This is a global industry, right? So show Montana some respect. Welch, Jeff // Advertising Age;3/3/2008, Vol. 79 Issue 9, p16 

    In this article the author reflects on why it is difficult to manage an advertising agency in the state of Montana. The author mentions that his peers and clients do not take his ideas seriously because he lives in Montana. The author also discusses inviting his friend Alex Bogusky to speak to...

  • MAKING THE LIST: New Promo 100 ranking methodology. Jaffee, Larry // Promo;Jun2008, Vol. 21 Issue 6, p6 

    The article announces the new ranking methodology for Promo 100 for the top promotional marketing agencies in the U.S. It cites that Promo magazine's editorial staff has changed their methods in ranking participating agencies. The new methods include the new policy on judging creative works...

  • Npower set to review £4m media planning and buying. Darby, Ian // Campaign;4/16/2004, Issue 16, p2 

    Npower, the energy provider, is reviewing its £4 million media planning and buying account. The review comes just weeks after it hired Vizeum UK on a project basis to handle its buying. Npower needed a media agency on a project basis after its previous incumbent, Manning Gottlieb OMD,...

  • EDITORIAL.  // Creative Review;May2005, Vol. 25 Issue 5, p10 

    The article asks readers to vote for the best in for peer poll. The voting should be done in the following categories: the best advertising agency; the brand with the best advertising; the best advertising creative director; the best commercials director; the best design consultancy; the best...

  • Carbon Trust pitch lays waste to a small forest.  // Campaign;9/8/2006, Issue 36, p27 

    The article reports that Carbon Trust, a government-funded organization of Great Britain advises businesses how to reduce their impact on the environment. In a media review of the organization, agencies were required to submit hard copies of the tender document. As the agencies did not have...

  • What's in a name? Dini, Justin // Adweek Western Edition;01/11/99, Vol. 49 Issue 2, p38 

    Describes the call for entries for the American Association of Advertising Agencies' 1999 O'Toole Awards for creative excellence. Features of the association's brochure; Designer of the brochure.

  • 4A's Tackles `Pay for Play' Fees. Linnett, Richard // Adweek Midwest Edition;07/26/99, Vol. 40 Issue 30, p49 

    Reports that the American Association of Advertising Agencies (AAAA) has issued recommendations regarding speculative creative and consultant fees. How the guidelines encourage agencies; Comments from Mike Marsak of Effective Marketing Strategies; Business recommendation issued in 1997.

  • Debating Spec Work. Parpis, Eleftheria // Adweek Midwest Edition;11/23/98, Vol. 39 Issue 47, p18 

    Focuses on the initiatives of the American Association of Advertising Agencies that will help in the problems of production and financial outlays. Details on the initiative; Problem on the advertising agency side; Definition of spec.

  • 4A's relax rules on membership. Lucas, Sloane // Adweek Western Edition;10/05/98, Vol. 48 Issue 40, p66 

    Reports that the American Association of Advertising Agencies will amend its membership qualifications to include independent media, public relations, corporate identity and sales promotion agencies. Purpose of the association's membership amendment; Eligibility for membership; Comments of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics