Us vs. Them

August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p18
Trade Publication
Focuses on the fate of toy retailer Toys `R' Us and its Internet venture. Financial straits of the company; Competition from eToys, an electronic commerce toy store; Toys `R' Us plans for renewing its commitment to the Web site that it hopes to make a separate entity but risking missing the 1999 holiday season as a result.


Related Articles

  • The on-line category killer. Scally, Robert // Discount Store News;12/14/98, Vol. 37 Issue 23, p71 

    Focuses on eToys.com's strategies for establishing itself as the leading online retailer of toys and related children's merchandise. Maintenance of a comprehensive selection of nationally advertised and specialty toy brands; Alignment with online shopping sites; Co-promotional deal with Visa;...

  • Nothing but 'Net. Sorcher // Playthings;Dec99, Vol. 97 Issue 12, p51 

    Features eToys, an Internet based toy distributor company in the United States. Focus on creating an emotional connection with customers; Context of the company customer service operations; Financial benefits of the public-centered effort of the company; List of popular toys purchased through...

  • EToys adds 'room Decor' to mix. Duff, Mike // DSN Retailing Today;11/6/2000, Vol. 39 Issue 21, p6 

    Reports on the decision of the U.S.-based firm eToys to feature its home goods collection on its Web site, in an attempt to associate its brand with one-stop family shopping on the Internet. Background on the major children's categories covered by the firm; Prices of its home goods; Approaches...

  • US retailer eToys launches Website in first UK venture.  // Marketing Week;9/2/1999, Vol. 22 Issue 31, p8 

    Reports that United States toy retailer eToys will launch a Web site in Great Britain during Christmas 1999. Names of officers appointed for the British effort; Marketing plans.

  • Most e-tailers hold up well during holiday rush. Kerstetter, Jim // PC Week;01/03/2000, Vol. 17 Issue 1, p18 

    Reports on the general success of electronic commerce companies during the 1999 holiday season. Comparison to 1998; Decline of stock prices of Amazon.com and eToys; Difficulty Toys 'R' Us had with its Web site.

  • Toy seller plays Internet hardball. Macht, Joshua // Inc.;Oct98, Vol. 20 Issue 14, p17 

    Focuses on eToys.com, the online source for toys. Former Disney executive Toby Lenk as founder; Resources available; Lenk's aim to emulate the success of Amazon.com; Potential of Internet commerce; eToys' advantageous deals with America Online and Yahoo!; Web site financing.

  • Toby Lenk. Schrage, Michael // Adweek Southeast Edition;10/30/2000, Vol. 21 Issue 44, pIQ36 

    Interviews Toby Lenk, chief executive officer of eToys, an online toy company. Views of Lenk on extending the company brand; How did his Disney experience help shape his perception about his business; Discussion on the brand and business models that Lenk builds for his company. INSET: Content...

  • NEW MEDIA CHOICE/ETOYS. Vella, Vicky // Marketing (00253650);11/18/1999, p11 

    Features eToys.co.uk, the web site of eToys. Advantages of online toyshops; Division of the site into accessible sections including traditional toys and PC and video games.

  • Inside the First E-Christmas. Sellers, Patricia // Fortune;2/1/1999, Vol. 139 Issue 2, p70 

    Presents information on Internet retailing in the United States in 1998. Details of online buying of goods and services by consumers; Information on growing medium in history, but online shopping is the most dramatic change ever to have hit retailing; Solution to consumers' biggest complaints...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics