TITLE

Us vs. Them

PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the fate of toy retailer Toys `R' Us and its Internet venture. Financial straits of the company; Competition from eToys, an electronic commerce toy store; Toys `R' Us plans for renewing its commitment to the Web site that it hopes to make a separate entity but risking missing the 1999 holiday season as a result.
ACCESSION #
2215501

 

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