TITLE

A lesson Coke should learn

PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that Coca-Cola Co. should use Pepsi-Cola Co.'s marketing of Mountain Dew as an example. Pepsi's Mountain Dew poised to take over Coca-Cola Diet Coke as the third most popular soft drink in the United States; The belief that this is the result of sound, long-term thinking; Marketing of Diet Coke since 1993.
ACCESSION #
2215500

 

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