A lesson Coke should learn

August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p18
Trade Publication
Asserts that Coca-Cola Co. should use Pepsi-Cola Co.'s marketing of Mountain Dew as an example. Pepsi's Mountain Dew poised to take over Coca-Cola Diet Coke as the third most popular soft drink in the United States; The belief that this is the result of sound, long-term thinking; Marketing of Diet Coke since 1993.


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