TITLE

United offers musical thanks to frequent fliers with CDs

AUTHOR(S)
Freeman, Laurie
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on the distribution of compact discs to United Airlines Mileage Plus frequent fliers as a gift. Plans to expand the program to a full marketing campaign with music specific to various cities such as the title `We Love LA' timed for renovations at Los Angeles International Airport and first CD `Chicago, My Kind of Town'; Details of the campaign.
ACCESSION #
2215497

 

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