TITLE

SFM Media teams with Lockard for direct unit

AUTHOR(S)
Gardyn, Rebecca
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the addition of direct marketing to SFM Media in the form of the independently-run entity, Real Time Direct. Real Time as a joint venture with Lockard & Wechsler; The ability of Real Time to gauge consumer response quickly; Range of services offered; Level of responsiveness.
ACCESSION #
2215496

 

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