MassMutual expands beyond insurer image

Cardona, Mercedes M.
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p9
Trade Publication
Reports on the efforts of MassMutual Financial Group to shift away from its image as an insurer to a full service financial company. Details of the advertising campaign involving John Mahoney of the television program `Frasier'; Background of the company.


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