TITLE

MassMutual expands beyond insurer image

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of MassMutual Financial Group to shift away from its image as an insurer to a full service financial company. Details of the advertising campaign involving John Mahoney of the television program `Frasier'; Background of the company.
ACCESSION #
2215493

 

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