Siemens' RFP is candid about agency practices

Snyder, Beth; Elkin, Tobi
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p8
Trade Publication
Notes the planned marketing strategy of Siemens Communication Devices for its 2.4 gigahertz cordless telephones. The use of a high-frequency phone for blocking out interference as an advertising strategy.


Related Articles

  • Siemens Debuts Line of Multi-User 2.4 GHZ Cordless Phones.  // Tele-Service News;Aug99, Vol. 11 Issue 8, p1 

    Introduces Gigaset 2.4 gigahertz cordless phone systems from Siemens Communication Devices. Features of the systems; Information on the company.

  • Cellular subscriptions pass 30 million mark.  // Computing Japan;Dec97, Vol. 4 Issue 12, p36 

    Reports that the number of portable telephone subscribers, including personal handyphone system (PHS) and cellular phone users has surpassed 30 million in Japan at the end of June 1997. Number of contracts for cellular handsets and PHS handsets; Growth of cellular subscriptions; Status of NTT...

  • 5.8GHz Phones Hit The Market. Scoblete, Greg // TWICE: This Week in Consumer Electronics;9/16/2002, Vol. 17 Issue 21, p8 

    Reports the marketing of cordless telephone from Uniden and VTech in New York. Features of the device; Retail price; Transmission of voice data.

  • ArialPhone Voice-Dials Names Stored In PC's Contact List. Scoblete, Greg // TWICE: This Week in Consumer Electronics;04/02/2001, Vol. 16 Issue 8, p30 

    Announces the availability of ArialPhone's telephone unit whose cordless earset lets users voice-dial phone numbers stored in a connected personal computer's contact list. Distribution plans for the product; Mechanism by which the cordless units function; Features of the product.

  • Sony deposits $15 mil in wireless phone effort. Snyder, Beth // Advertising Age;5/4/1998, Vol. 69 Issue 18, p2 

    Reports that in 1998 Sony Corp. plans on breaking its first national United States advertising campaign for wireless telephones. Competition Sony faces in the wireless telephone market; Creation of the campaign by Matthews/Mark; Costs.

  • ArialPhone Readies For Retail.  // TWICE: This Week in Consumer Electronics;6/11/2001, Vol. 16 Issue 14, p46 

    Focuses on retail rollout of ArialPhone's first consumer product in the United States. Features of ArialPhone cordless earset phone; Suggested retail price; Internet sales channels and print catalogs of Hello Direct.

  • Wearable Bluetooth Due Soon.  // TWICE: This Week in Consumer Electronics;11/12/2001, Vol. 16 Issue 26, p36 

    Focuses on the plan of Sony Ericsson for a launching of wearable Bluetooth hands-free accessory for wireless phone. Consideration on the features of the module; Coordination of the device with wearer's clothes.

  • Apple.  // AirGuide Online.com;3/1/2010, p3 

    The article offers information on the increased employer demand for mobile-application developers and Android development.

  • Panasonic Readies Multihandset Cordless DSL Phone. Scoblete, Greg // TWICE: This Week in Consumer Electronics;6/11/2001, Vol. 16 Issue 14, p48 

    Focuses on United States-based Panasonic's development of a multihandset cordless-phone system. Delivery of voice lines and broadband Internet access through a home's existing connection to the local phone network; Features of Broadband Telephone.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics