TITLE

Siemens' RFP is candid about agency practices

AUTHOR(S)
Snyder, Beth; Elkin, Tobi
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Notes the planned marketing strategy of Siemens Communication Devices for its 2.4 gigahertz cordless telephones. The use of a high-frequency phone for blocking out interference as an advertising strategy.
ACCESSION #
2215492

 

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