TITLE

Highway ads are mobile, innovative and against the law

AUTHOR(S)
Gardyn, Rebecca
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the use of electronic mobile billboards, or variable message signs (VMS), to display advertisements on highways in Maryland. Legality of the use of VMS for ads; The role of Eric Hartsock; Effectiveness.
ACCESSION #
2215490

 

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