TITLE

Tobacco brands' main events are now by invitation only

AUTHOR(S)
Pollack, Judann
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Notes the increasing number of events sponsored by tobacco companies for smokers only. Marketing strategies; Examples of different marketing techniques by Phillip Morris USA and R.J. Reynolds Tobacco Co.
ACCESSION #
2215489

 

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